During studying BA (Hons) Fashion Promotion, opportunities arose for me to work for a small independent business, spending a year as a digital marketing assistant, and then working up to content creation, and overall having a hand in many different parts of the business. I discovered a personal interest in branding, and I also saw first-hand how utilising their digital platforms was not only an important aspect, but completely necessary in order to connect with their audience.
Overall a potential career in brand consultancy is what I aim to achieve, either working freelance or with an agency; to develop a skill set that can be transferred to any type of business. During my studies, I have gained many skills, confidence within my work and many opportunities to work with several different brands, assisting and advising on projects, many of which I will continue to work with in the future.
Keywords: Fashion, Branding, Promotion, Consulting, Marketing, Small Business