Natalia Cribb

Master of Fashion and Lifestyle Promotion

About me

During studying BA (Hons) Fashion Promotion, opportunities arose for me to work for a small independent business, spending a year as a digital marketing assistant, and then working up to content creation, and overall having a hand in many different parts of the business. I discovered a personal interest in branding, and I also saw first-hand how utilising their digital platforms was not only an important aspect, but completely necessary in order to connect with their audience.

Overall a potential career in brand consultancy is what I aim to achieve, either working freelance or with an agency; to develop a skill set that can be transferred to any type of business. During my studies, I have gained many skills, confidence within my work and many opportunities to work with several different brands, assisting and advising on projects, many of which I will continue to work with in the future.

It was evident that many small businesses were not taking the opportunity to build an online presence, or perhaps did not have the time to focus solely on these platforms. I then started my research into brand consulting, purely for small businesses and independent retailers. As COVID-19 hit small businesses hard, creating websites and online social platforms was the only way for retailers to stay connected with their customers. The aims of my practice were focused on finding the opportunity to test theories with ‘live projects’; to discover more about initial research into online platforms for small businesses first hand.

A moodboard for brand inspiration, taking into account colour, font, imagery, and logo options.

Further developed branding board for consulting portfolio.

The finished version of Paige Creative Consulting 'About Me' page, an introduction to me and the business.

Here's an example of a project with a previous client, recreating a small business's Pinterest profile. This page shows the journey of the project and the success of the strategies implemented.

Mockups of the website pages, on different formats.

Here's a moodboard of a small business I worked with this year, the client had asked for support on a project creating new packaging for 2022.

The developed sketches were presented back to the client after multiple discussions and meetings.

Developed mockups and dielines of the packaging, these were sent to packaging suppliers to create samples.

Samples of final packaging.

Samples of final packaging.

Keywords: Fashion, Branding, Promotion, Consulting, Marketing, Small Business